On May 15 2009, TUI Cruises -- a joint venture between Royal Caribbean Cruises Ltd. and German shipping and travel giant TUI AG -- christened its first ship, "Mein Schiff," at the Hamburg Fish Market. The ship will serve German-speaking cruise travellers, from families to couples to older folks.

The story behind the unusual name? TUI Cruises held a contest to determine the ship's new name, and more than 11,000 people sent in over 30,000 suggestions. The winner was Mein Schiff, which translates to "my ship."